Pirita Ruokonen

Public affairs, stakeholder lobbying, coordination of responsibility, coordination of domestic lobbying, Secretary of the Responsibility Committee

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At work

I lead the lobbying team at Finance Finland, where I am responsible for the strategic planning and implementation of our lobbying activities. A large part of my work involves close contact with decision-makers, and media relations are also an important element of my role. In addition, I work on promoting and coordinating a range of responsibility-related themes. Every now and then, I also take on hosting duties at our events.

What aspect of your work has the greatest impact on society?

For me, the most important and impactful part of my work is enabling dialogue. My role is to help ensure that the financial sector’s viewpoints are clearly understood in decision-making. When dialogue is open and works well, it becomes easier to find solutions in which economic, social and environmental objectives are all in harmony.