Strategy 2019–2022 Responsible lobbyist of the financial sectorThe overarching purpose of Finance Finland (FFI) is to build an operating environment where our members can increase Finnish well-being. Responsibility and sustainability are the fundamental strategic cornerstones that influence our lobbying. Our work relies on our member companies’ commitment to responsible business. Responsibility is a key success factor with which the Finnish financial sector can distinguish itself in competition.It is FFI’s duty to form a strategy that steers our lobbying on both national and EU levels. In our work we strive for solutions that benefit our members but also the society as a whole.