In early 2014 T-Media Oy carried out an annual study on the trends and phenomena of working life. The aim of the study was to help employers evaluate and improve their image as employers as well as to indicate new trends in working life.
People who are interested in the banking industry are mainly advancers who value high status and position. In choosing a job they emphasise a good salary and possibilities to advance their career. The motivational profiles of those who are interested in the insurance sector are similar to those interested in banking.
The impressions about managerial work in the insurance industry were particularly positive, ranking second in the study. In addition, welfare at work ranks among the highest in the study.